Visit Maldives Takes Part in First Ever Virtual ILTM World Tour
Visit Maldives is currently participating in ILTM World Tour 2020, a one-off digital event taking place 3 days a week for 3 weeks across 3 global regions.
This year, ILTM World Tour is being held virtually and is designed specifically for a highly targeted, highly qualified cohort within the luxury travel industry. The event will revolve around a tailored experience for each destination: their connections, content, and community. It is a crucial platform where Maldives’s presence can tap into the luxury travel industry of France market.
The decision to hold the show virtually was made due to the existing COVID-19 pandemic. However, organisers have put in a lot of effort to guarantee that buyers and suppliers can meet together in a convenient manner with enhanced flexibility. Moreover, the opportunity for matchmaking with potential buyers will be provided with prescheduled meetings and monitoring each lead with a personal dashboard.
In addition to Visit Maldives, representatives from Conrad Maldives Rangali Island and Villa Hotels & Resorts are also taking part in this year’s event, and all delegates will have the opportunity to meet travel advisors, consultants, and designers representing each region’s wealthiest of travellers.
“Visit Maldives will be partaking in scheduled one-to-one meetings where the emphasis will be given to market Maldives as a safe haven for all travellers,” Reads a statement by Visit Maldives
“Focus will be given to marketing the safety standards put in place to ensure that the Maldives is one of the safest destinations to travel to and that the geographical formation of the island nation further aids in this.”
Visit Maldives is currently conducting major marketing activities in key markets such as the Global campaign with CNN, integrated webinar sessions in china, and the recent participation in World Travel Mart (WTM) Virtual 2020 in the UK. Furthermore, Visit Maldives has successfully concluded the Rediscover Maldives webinar series in September which was targeted to travel trade in source markets. In 2021, Visit Maldives aims to lead the national efforts in uniting all tourism stakeholders to try and achieve pre COVID-19 arrival numbers.
Since the reopening of borders to tourists of all nationalities, there have been over 50,000 arrivals. With a gradual increase every month, it is anticipated that this rate will peak in the coming days.
Further to this, 2021 will be a year where Visit Maldives will lead the national efforts in uniting all tourism stakeholders to try and achieve pre COVID-19 arrival numbers.
