Maldives Titled the Best Island Destination-Asia Pacific
The Maldives has won the Best Island Destination – Asia Pacific title at the sixth annual Travel Weekly Asia Readers’ Choice Awards.
The Travel Weekly Asia Readers’ Choice Awards is a platform that salutes the outstanding travel suppliers in the Asia Pacific, who set new benchmarks for the future of the tourism industry.
This year’s Travel Weekly Asia Readers’ Choice Awards was held virtually on 11th December 2020. The awards highlighted industry contributions across different segments, and voters got to choose across 57 award categories.
“Receiving such an award during these unprecedented times, when the tourism industry is recovering and adjusting, will assure our visitors that Maldives is on top of the most preferred destinations to visit,” stats the Managing Director of Visit Maldives, Mr. Thoyyib Mohamed.
The year 2020 has marked a huge success for Maldives, with the island nation gaining international recognition and receiving many awards and accolades. This also includes the most prestigious World’s Leading Destination award at World Travel Awards 2020.
Visit Maldives has continued to push its marketing efforts to the Asia Pacific region with various visibility campaigns in key arrival markets including China, India, Japan, Australia, as well as other Southeast Asian countries.
According to the organisation, these campaigns will help encouraging travellers to choose the Maldives as their next holiday destination while strengthening the current upward growth for open markets. Some of the campaigns conducted include digital campaigns with FreakOut in Malaysia, LATTE in Australia, Weibo, and WeChat in the China market, and global marketing campaigns with CNN and Skyscanner.
Maldives is currently open to tourists of all nationalities, with resorts, liveaboards, and guesthouses resuming operations. Guesthouses and resorts in the greater Male’ region are also allowed to resume operations from 14th December 2020 onwards.