Maldives reconnects with middle eastern travel trade
The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is promoting the Maldives as a travel destination at the Arabian Travel Market (ATM) 2022, as part of the effort to reconnect with travel trade from the Middle East.
ATM 2022 takes place in the Dubai International Convention and Exhibition Center – Dubai World Trade Center from May 9 to 12, 2022.
The Arabian Travel Market is the main global event for the Middle East’s inbound and outbound travel industries. Their annual event has united buyers and travel trade visitors with products and destinations from all over the world for the past twenty-eight years. It aim to help the travel sector and make key business relationships easier.
MMPRC represents the Maldives with the largest stand and delegation of representatives at the event, which is the largest of its kind so far this year. At ATM 2022, the Maldivian delegation will consist of 62 firms.
Speaking about the event, the Chief Executive Officer and Managing Director (CEO & MD) of MMPRC, Thoyyib Mohamed noted the potential of ATM, stating that this provides a great opportunity for the Maldives to further market the Maldivian brand in the Middle East market.
“ATM 2022 and ILTM are major events for the Middle East market, which brings together buyers and sellers of luxury tourism services and products for four days of networking. The Middle East consists of some of our major source markets, who seek the niche and luxury travel experiences that the Maldives has in abundance. It gives us great pleasure to be part of this event and to inform the travel trade and travelers from this market about what makes the Maldives the World’s Leading Destination”
Thoyyib Mohamed, CEO & MD, MMPRC
Participation in large-scale events such as ATM 2022 provides the Maldives with the opportunity to relay the latest destination information, and travel guidelines to the Middle East market, while also providing the opportunity to market the destination as a safe haven, and serving varying tourism segments such as luxury, honeymoon, romantic, family, adventure as well as MICE clientele.
Through the event MMPRC will promote the tourism products, including resorts, guesthouses, hotels, liveaboards and unique experiences awaiting tourists from the Middle East in the Maldives.
