Maldives Immigration Invites Partners to join the Maldives Border Miles initiative

Maldives Immigration has put forth invitation for partners to join the Maldives Border Miles initiative, the world’s first loyalty program designed by a destination exclusively for tourists.

The invitation allows official tourist facilities and other business entities that provide services to tourists to register as a partner and provide discounts or privileged services of their choice to members.

Interested parties are requested to email mbm@immigration.gov.mv.

Maldives Border Miles is a loyalty program focused on tourism promotion Tourists who enroll in this program will earn points based on the number of visits and duration of stay. Additional points will be awarded for visits to celebrate special occasions. 

There are three categories in this program; Aida (bronze tier), Antara (silver tier), and Abaarana (gold tier). Each tier will be defined by a set variety of rewards, services, or benefits, which increase in value as members progress.

Maldives Border Miles is initiated by Maldives Immigration and developed with joint stakeholders, who also joined the ceremony; Ministry of Tourism, Maldives Marketing and Public Relations Corporation (MMPRC), and Maldives Airports Company Limited (MACL). This program will be officially implemented on 1st December 2020 and is believed to take the tourism sector of Maldives to peak in the foreseeable future. 

With the introduction of the Maldives Border Miles program, it is expected that tourism will boost considerably as it is an added advantage in promoting the Maldives. Furthermore, it is also a golden opportunity for returning visitors to rediscover the best of Maldives and get the most out of their visit to the sunny side of life.