Hotel trends expected in 2022
We anticipate that a number of the trends that emerged during the recession will continue in 2022. With rising travelers demand, labor shortages, and workforce upskilling, hoteliers’ priorities will remain high in 2022.
We anticipate that AI technologies will be widely adopted in order to provide optimal service at a lower cost and with fewer teams. AI is expected to reduce repetitive and administrative tasks significantly, allowing employees to add more value.
In terms of sales and marketing, we predict OTAs to significantly increase their marketing and challenge hotels in 2022. Google’s marketplace is also expected to become more competitive, making it more difficult for independent hotels to compete.
The growth of mobile bookings was also ahead of 2022, and with a slower booking pace associated with these devices, hoteliers will need to ensure their mobile websites provide a concise visitor and booking experience. Hoteliers should ensure that their mobile websites provide a clear visitor and booking experience.
Hoteliers will need to be more competitive in their pursuit of direct bookings, ensuring that their websites provide the best value to guests and drive more direct bookings, and focusing on good sales and marketing strategies. Similarly, look for opportunities in the current environment, steering their proposition toward new markets and demands that may emerge in these uncertain times.
